We have an incredible eye for what's next in fashion
At Metaphor Lifestyle, we have established ourselves as a trusted partner in the B2B landscape, offering a boutique approach to our operations and fostering strong relationships with the brands we collaborate with.


Touching people’s lives through the media, lifestyle and healthcare.
As part of the Metaphor group, we are dedicated to nurturing and developing contemporary brands through strategic distribution channels. Metaphor Lifestyle specifically caters to the needs of businesses, ensuring that our curated selection of haircare and beauty products aligns with the demands of your industry.
We have an incredible eye for what's next in fashion




Metaphor Lifestyle
At Metaphor Lifestyle, we have established ourselves as a trusted partner in the B2B landscape, offering a boutique approach to our operations and fostering strong relationships with the brands we collaborate with.
Our business encompasses two key sectors: haircare and beauty, and we pride ourselves for partnering with some of the leading brands in the industry.
We help our clients to build
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